Let’s say that you had decided to start eating healthier. However it happened, you’d come to the conclusion that you could feel better and be happier if you could bring healthy food into your life.
But you don’t know exactly how to do this, so you go looking for advice. And imagine that this is the advice you get.
“You need to study food reviews, press releases, interviews with restaurant owners and grocery stores and fully immerse yourself in food culture”
“Wait a year before making your first purchase to avoid making emotional decisions about what you buy and eat.”
“Expect that you’ll be making lots of mistakes. You won’t be confident until you have been doing this for many years.”
Art can make your life better. But for some reason, everyone who could benefit from bringing art into their lives gets advice that makes it seem complicated, difficult, exclusive, and almost not worth it.
For a very long time, the art market has been captive to a prevailing culture of investment speculation. Imagine buying food, but not because you will enjoy it, but because you’ll be able to sell it to someone else next week for more money. It’s something that happens to lots of markets, and leads to people buying toys but never taking them out of the box, or buying records but never listening to them, or buying comic books but never reading them.
There is good news. People are still playing with toys, listening to records, and reading comic books – and having better lives as a result. Just because some people say that the only way to participate is to speculate doesn’t mean they’re right.
Most people who play by the speculation rules never make any money. Most people who buy lottery tickets don’t win. And most people waiting to be discovered end up waiting their whole lives. The speculation rules only benefit a few and nearly everyone else loses.
There is more good news. You get to decide which rules you want to play by. You decide by choosing who you will make your art for. It’s all up to you.