Microgallery Hosting


A microgallery is a gallery that lives within an existing business. They are designed to work with that business, to improve the décor and to turn wall space into a source of revenue. They can be any size – they just need to be big enough to engage your customers. But it can be tricky when you are focused on running a small business to also get into the world of curating art.

Challenges in Supporting Artists

Supporting artists is a way to connect with the community. But you also want to focus on making your business a success. Anything that makes that more complicated is a problem.

If you let one artist hang their art, does that mean you have to let any artist hang their art? Or do you have to hurt people’s feelings?

What happens when the art gets damaged, or stolen? Are you responsible?

What happens when someone wants to buy the art? Your business is built around what you do, not around being a gallery. Are your staff trained to sell art?

And what if the art detracts from your décor and the ambiance you are working to create? It’s no wonder that so many businesses decide to leave their walls blank or go with mass-produced selections.

Create a Microgallery

We want to make microgalleries a thing. Consider the benefits for a business:

  • Improving the décor of your business, making it more attractive and welcoming
  • Creating added value for customers by making art more accessible and giving them more reasons to visit
  • Showing your support for local artists and for artists that are aligned with your mission and values
  • Generating hosting revenue from art sales with no additional customer service

For artists, it’s an opportunity to support local businesses with their art and increase the visibility of their work while actually selling their art.

Why Aren’t These A Thing Already?

They are, and they aren’t. If you see art hanging in a business, what we’ve learned is that it’s usually for one of the following reasons:

  1. The owner is friends with one or a few artists and hangs their art as a favor.
  2. The owner doesn’t have much involvement in it. It’s one of the employees that is running a side hustle.

While we love to see art hanging in public spaces (and we love the hustle), we know we can do better and be more inclusive. One of the things we are exploring in the Secret Agenda Art Community is how we can create a global network of businesses that are showcasing local and emerging artists. If this seems like an interesting challenge to you, consider joining us!

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